Customer Retention as a Means of Survival
Thursday, January 1st, 1970After narrowly surviving the near-death legal ordeal that was 2007, Vonage is bent on proving its Internet phone service is a viable business, and not merely as takeover bait for an eager cable or phone company. A major challenge will be stemming the tide of customer defections, whether due to service problems or the lure of bundled phone, TV, and broadband service from rivals.