Customer Retention as a Means of Survival
Published January 1st, 1970
After narrowly surviving the near-death legal ordeal that was 2007, Vonage is bent on proving its Internet phone service is a viable business, and not merely as takeover bait for an eager cable or phone company. A major challenge will be stemming the tide of customer defections, whether due to service problems or the lure of bundled phone, TV, and broadband service from rivals. The company’s response, dubbed “MyVonage,” is to make its service easier to use and easier to customize with products such as V-Portal, which it unveiled at the International Consumer Electronics Show in Las Vegas.
Related Articles
