Why the Show Must Go On for iTunes and NBC
Published September 5th, 2007
Some of your favorite NBC shows may soon be “canceled” by iTunes, thanks to a standoff between NBC Universal and Apple. However, don’t start fretting. Yes, NBC has threatened to pull its TV shows, including “The Office” and “Battlestar Galactica,” from iTunes by December, and yes, Apple has responded by promising not to sell any new episodes of NBC’s shows starting next month. However, the two companies are still negotiating, and each has good reason for a deal. “There’s no doubt that the companies will settle,” said Aram Sinnreich, managing partner of Radar Research.
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