$200M Cable Ad Campaign Marks Switch to Digital TV
Published September 7th, 2007
The cable television industry has launched a $200 million advertising campaign to assure customers they will still be able to watch their favorite programs after the transition to digital broadcasting. The ad campaign includes four 30-second spots to be aired on both broadcast and cable networks. Ads began airing in the Washington, D.C., market this week. The spots open with a graphic that reads: “By law TV stations will end analog broadcasts on February 17, 2009, and broadcast exclusively in digital.”
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