In a global search for low-cost customer service, AOL considered call centers in India and other hotspots — then settled on the tiny island of St. Lucia. In choosing the Caribbean island, AOL — a unit of Time Warner — joined other U.S. companies that have made the region a new global hub for call centers. Plunging communication costs, workers who relate easily to American customers and the region’s famed hospitality are attracting American corporations, boosting the workforce in the “nearshore” service industry in the Caribbean.

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Posted: 09|7|07 at 4:26 pm. Filed under: eCommerce.