Disney Drops Family-Friendly Cell Phone Plan
Published September 28th, 2007
The Walt Disney Co. will pull the plug on its branded cell phone service by the end of the year, the company said Thursday. Disney said customers liked the product that allowed parents to determine the location of a child carrying a phone, but that it was having problems getting the phone into large retailers. “We decided that changing strategies was a better alternative to pursue profitable growth in the mobile services area,” Steve Wadsworth, president of the Walt Disney Internet Group, said.
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