RightNow, Demandware Mash Up CRM, E-Commerce
Published October 30th, 2007
RightNow and Demandware have developed a new mash-up that integrates the former’s CRM and customer service offerings with the latter’s e-commerce suite. The result is an application that incorporates product content management and promotion with such interaction functionality as click-to-chat, while marrying order-tracking and management functions to the agent desktop. Specifically, the new application connects RightNow’s service, marketing and sales applications with Demandware’s Web platform and
e-commerce services.
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