Google to Fly Solo in Spectrum Auction

Published November 30th, 2007



Google is readying its application to participate in the Federal Communications Commission’s January auction of 700 MHz wireless spectrum, the company announced Friday, but it is acting alone, without any partners. The company will file its application on Monday, after which FCC rules prevent it from discussing the matter further until the auction ends — potentially as late as March, Google’s Chris Sacca, head of special initiatives, said. “We believe it’s important to put our money where our principles are,” explained Eric Schmidt, the company’s chairman and CEO.





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