Dell signs distribution deal with Tesco
Published December 31st, 2007
(TP) Computer vendor Dell has signed a distribution agreement with UK retail giant Tesco to sell its products in the UK, Ireland, Poland, Czech Republic and Slovakia. According to Dell, its entire catalogue will be sold by Tesco. The patnership will kick off in the UK during the first week of January 2008. Dell, which previously only sold directly to end users, signed a distribution deal with Wal-Mart, Best Buy, DSG International, Carrefour, Staples and others, including Singapore’s Court, China’s Gome and Japan’s Bic Camera. In the UK, it had already signed a deal with Carphone Warehouse. Tesco stores welcome over 13 million shoppers per week, according to Mark Omerod, general manager of Dell’s professional products division. In total, Dell’s products will be available in 10,000 retail outlets.
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