Intellitracker & CommuniGator partner to deliver closed loop marketing
Published October 5th, 2008
Leading web analyst Intellitracker and digital marketing specialist CommuniGator have agreed to work together to offer the first truly integrated enterprise strength web analytics and email solution.
This will provide clients with comprehensive closed loop marketing through the inclusion of website visitor behaviour within email recipient segmentation. The solution is expected to be released and deployed onto client sites within the next 6 weeks.
Intellitracker provide the web analytics for a number of high profile UK websites and are known for their visitor centric rather than just page-view oriented view of analytics. Intellitracker Enterprise enables users to analyse visitor activity on a segmented basis and to provide the resultant reports on-screen, via email or via third party applications. Clients can set up, save and apply visitor profiles to any report; for example, those visitors that came from a particular email campaign, visited a particular part of the site but bought nothing. This information is often passed to other applications for action. Up until now, however the setup process needed to achieve this, although relatively simple, has always been client specific.
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