Demandbase™, a leading provider of B2B customer acquisition solutions, today announced Demandbase Professional™ 2.0, the next generation of the company’s software-as-a-service (SaaS) offering that delivers actionable sales leads from existing website traffic. The latest version integrates Demandbase Stream™ – the Web tracking widget used by over 1,000 B2B companies – with Demandbase Professional, and includes new functionality so that sales teams can identify and act on sales opportunities in real time.

“Companies are continuing to shift marketing budgets online, but still ignore 96% of the clicks they get from their investment – whether from search, display advertising, public relations or social media strategies,” said Chris Golec, CEO of Demandbase. “Demandbase Professional eliminates the ‘sunk cost’ mentality and turns previously untouched Web traffic into actionable sales opportunities.”

With the new functionality, Demandbase Professional 2.0 enables sales teams to easily identify qualified opportunities from within their territories, automatically personalize one-to-one email communications to the right prospects, and then get instant results. No more cold calling and more targeted pitching means sales professionals increase the overall bottom line. In addition to turning the website into a lead generation tool, the new service automatically builds a qualified marketing list based on target audiences identified within actual site traffic.

“Demandbase Professional allows us to effectively and efficiently identify the highest value visitors to our website,” said Cheryl Engelaer, Senior Director of Online Marketing for Onvia, a leading provider of business-to-government solutions. “The Demandbase high quality business contact data has greatly increased our ability to successfully target and reach our most profitable customer segments and turn them into actionable sales leads.”

Several new features in Professional 2.0 include:

Deeper integration with Demandbase Stream. Sales teams can now respond instantly via a personalized email to the qualified businesses visiting your website; contacts can be prioritized by their actions, including pages viewed and referring domains.
CRM compatibility. Salesforce.com AppExchange users will experience an automated removal of duplicate leads in the database, and can load selected contacts into the Salesforce database automatically or into a csv file.
One-click access. Marketing and sales teams now have one-click access to Web traffic behavior, including the exact Web pages viewed and time spent on the site
Faster checkout with no lead limits. A new “Cash Credit” model provides automated lead selections, which are directly placed into the shopping cart. Users can add and delete leads, and can apply the cash credit towards buying contacts.
5 Star Ratings for Business Contacts. New rating system for each business contact adapts to each user’s unique demographic and target audience preferences.
All Demandbase products are delivered on demand, and require no hardware or software deployment so customers can get up and running in just minutes. Demandbase Professional 2.0 is offered as a subscription service; pricing starts at just a few hundred dollars per month and increases based on the volume of website traffic and the number of leads generated. Companies can sign-up for a 30-Dayay Free Trial at www.demandbase.com/freetrial.

About Demandbase

Demandbase is a leading provider of B2B customer acquisition solutions that enable sales and marketing professionals to better identify, reach, and convert new business. Delivered on demand through software as a service, Demandbase solutions combine the ability to identify website visitors from target businesses with an integrated database of high-quality, validated business contacts and a new breed of B2B Web analytics to improve marketing and sales performance. In use at more than 1,000 companies, Demandbase helps generate more sales opportunities and drive new business. Founded in 2006, Demandbase is headquartered in San Francisco, California, and funded by Adobe Systems (NASDAQ:ADBE), Altos Ventures and Sigma Partners. For more information, please visit www.demandbase.com.

Posted: 05|19|09 at 3:42 pm. Filed under: News.