Google Social Search
Published January 25th, 2010
Google launched a new service few months ago aimed at increasing search result relevancy to the user called Google Social Search.
When you have set up your Google account. It is necessary to add your contacts, chat buddies, networks, and media sharing or networking sites like Facebook, Twitter, Friendfeed, Flickr, etc. to your public profile so Google can retrieve your contacts through various avenues.
Once you are opted into Social Search and have set up your Google profile and contacts, your Google searches will often include two results at the bottom of the page from members of your social circle. These results will be listed under the header “Results from People in your Social Circle for ___.”
All the information that appears as part of Google Social Search is published publicly on the web, you can find it without Social Search if you really want to. What Google have done is surfaced that content together in one single place to make your results more relevant
You can try it if you have a Google Account at: /www.google.com/experimental
Matt Cutts from the search quality team explains how Google Social Search works YouTube -www.youtube.com/watch?v=BlpTjP6h6Ms
